I love packaging more than anything. I will buy something totally unnecessary just because I like the package. Nothing delights me more than everyday items that come in packaging that makes the product seem special and indulgent. Toothpaste is something that we have to use everyday, and why stare at a horrible Crest or Oral B tube when you have these products to choose from:
70's New York. Slim Aarons. repetto ballet flats. Duchamp. Vanity Fair. elephants. The New Yorker. little signature jay birds. hearst castle. watermelon. Paris. plaid shirts. making mixes. Martin Parr. polaroid cameras. american typewriter font. Tim Walker. moleskine notebooks. snow & graham. peonies. Hugh Holland. my clippings binder. anchors. The Paris Review. long drives. french bulldogs. NYC. whole foods. Chuck Close. woody allen glasses. Joseph Szabo. maritime hotel. cheddar bunnies. a.p.c. brigitte bardot hair. the whoosh of the city. the view of the city lights at night from beverly glen. mhhhm. mhhhm.